About Us
Secret of softness is a regional company officially licensed in many countries around the world. We own several brands specializing in personal care products, perfumes, and retail. We pay close attention to every detail, delivering a lasting sense of elegance and premium quality. Through our global manufacturing expertise, we offer our customers confidence and distinction that reflect their refined taste.
HT
A perfume brand made in Grasse, France.
Rural Whispers
A skincare brand made in Poland.
Al Jundool
Private label retail and food brand.
Our products are available in Egypt, the Gulf, America, Europe, Britain, Iraq, and China.
Our message
Providing carefully selected, safe, stylish, and upscale products.
Our values
Quality, excellence, innovation, safety, and luxury.
Our vision
To be the most distinguished global brand in our field.
Our goals
- Providing safe and high-quality products
- Uniqueness and luxury in industry
- Expand globally
- Gain customer trust